Almost by some sort of syllogistic axiom in rationalizing IT patterns, these virtues are ones that an enterprise would be keen on bringing in-house regardless of whether they adopt public cloud whole hog. This IT pattern (or operating architecture) is the same that cloud providers themselves use to drive cost down while sustaining quality. These values are fundamentally linked to a new IT pattern that is defined by operating and consuming a datacenter in a cloud-like way. Things like increased agility, infrastructure flexibility, higher utilization and cost savings – all of which are unrelated to the outsourced service aspect of cloud. If buyers interested in cloud and their cloud vendors step back and look for agreement in terms of cloud’s value as an operating architecture, they find a surprisingly long list of things that they do agree on. Too many cloud vendors get caught up in trying to discredit a buyer’s rationale: “The public cloud is more secure” or “It’s a hassle to run stuff on your own, so you clearly don’t ‘get’ cloud.” Trying to change a buyer’s position on this requires herculean effort and you’ll likely come out bloodied and bruised, without a significant win. Whether the rationale is founded in reality matters not perceived hurdles might as well be real because they are real stumbling blocks to adoption.
Hesitation around PaaS adoption is often rooted in some variant of the “It ain’t runnin’ in my four walls, so it ain’t happenin’” mentality. It seems that everyone within enterprise IT loves PaaS, at least conceptually, but it is not yet the case that every new custom app being built by enterprise developers is targeting PaaS.
Cloud, and more specifically PaaS, is an interesting beast from an adoption point of view.
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